--- title: "Meet Rocky, the Canine Executive Officer at Sam & Ash" date_published: "2025-03-17" date_modified: "2026-06-26" permalink: "https://samandashlaw.com/about/rocky-the-ceo/" seo: title: "Meet Rocky, the Canine Executive Officer at Sam & Ash" description: "Get to know Rocky, the beloved Canine Executive Officer at Sam & Ash, bringing smiles, support, and a paw-sitive vibe to the office every day." canonical_url: "https://samandashlaw.com/about/rocky-the-ceo/" --- ![Confident and attentive dog with a blue bow tie, symbolizing care and trustworthiness.](https://samandashlaw.com/wp-content/uploads/2026/04/Rocky_Blue-Bow-Tie-735x980.png) # Rocky Bean Watkins, Canine Executive Officer Good Boy University - School of Dogs Small, feisty, and always rooting for the underdog, Rocky is the perfect mascot for Sam & Ash and serves as Canine Executive Officer. He knows how to stand up to big insurance companies, reminding our team when to bark and when to bite. Beyond the office, Rocky sponsors the game room at Chapman Law, helping students unwind. In his spare time, he enjoys Raider Nation Radio and cheering on the Vegas Golden Knights. Follow him on social media! [(877) 658-9951](tel:+1%20(877)%20658-9951) [Instagram](https://www.instagram.com/goodboy_ceo/) [Twitter](https://twitter.com/GoodBoy_CEO) ## A Message From Our CEO Woof! I'm Rocky, Canine Executive Officer at Sam & Ash. My job here is to keep our team fired up and ready to fetch justice for every underdog out there. When those big, bad insurance companies start playing dirty, I make sure we bark louder - and trust me, I know how to bark! So here's a wag of encouragement from me to you: remember, with Sam & Ash, you're part of the pack. And together, there's nothing we can't tackle! Paws and high-fives, ![Rocky Canine Executive Officer (CEO) logo with paw print symbolizing loyalty and trust.](https://samandashlaw.com/wp-content/uploads/2026/04/Rocky_Signature-no-white-space.png) ### Accolades Dual degree in Sit, Stay, & Roll Over Studies and Barkonomics Certified in Advanced Treat Negotiation 2024 Office Zoomies Champion Founding Member, Rocky's Rec Room at Chapman University Tail Wag Consultant (Emeritus), Personal Injury Morale Division ### Paw-ssion Projects Advocating for open-door treat policies Mentorship program for junior pups in legal ethics and lap warming ![A focused, caring dog gazes confidently, embodying warmth and companionship in a supportive environment.](https://samandashlaw.com/wp-content/uploads/2025/05/Rocky-Mural-1.jpg) ## Follow My Tail [instagram](https://www.instagram.com/goodboy_ceo) [twitter](https://twitter.com/GoodBoy_CEO) [https://www.instagram.com/p/DXzlHpHvn'z/](https://www.instagram.com/p/DXzlHpHvn'z/) [https://www.instagram.com/p/DWHt4pnityB/](https://www.instagram.com/p/DWHt4pnityB/) [https://www.instagram.com/p/DVwBeGnFD1X/](https://www.instagram.com/p/DVwBeGnFD1X/) [https://www.instagram.com/samandashlaw/reel/DUWUDlBDz0f/](https://www.instagram.com/samandashlaw/reel/DUWUDlBDz0f/) [https://www.instagram.com/samandashlaw/reel/DUTvXYIDgZM/](https://www.instagram.com/samandashlaw/reel/DUTvXYIDgZM/) [https://www.instagram.com/samandashlaw/p/DS3CqEVFIB9/](https://www.instagram.com/samandashlaw/p/DS3CqEVFIB9/) ## Rocky's Pawprint >In Our Community Rocky is all about pawsitive vibes, fostering un-furgettable relationships and creating oppawtunities that make a tail-wagging impact in the community he serves. [Learn More](https://samandashlaw.com/about/community/) ![A woman gently holds her dog against a vibrant backdrop, exuding warmth and connection.](https://samandashlaw.com/wp-content/uploads/2025/04/left-col-1-740x493.png) ![A lively outdoor gathering, showcasing engagement and camaraderie among diverse individuals, exuding warmth.](https://samandashlaw.com/wp-content/uploads/2025/04/img-top-740x493.png) ![A joyful gathering exudes warmth and camaraderie, highlighting connection and support.](https://samandashlaw.com/wp-content/uploads/2025/04/img-btm-740x493.png) ## Meet Our Other Leadership [Sam Mirejovsky Attorney Learn More](https://samandashlaw.com/about/sam-mirejovsky/) [Ash Watkins Attorney Learn More](https://samandashlaw.com/about/ash-watkins/)